FAQ's
About Tracy Armstrong & TAM
Who is TAM ?
TAM - Tracy Armstrong Marketing is a marketing consultant, based in Claremorris, Co. Mayo, Ireland. With over 15 years of professional marketing experience, Tracy has worked with businesses ranging from large international brands — including HELLO! Magazine — to Irish startups and owner-managed SMEs. She is a former Enterprise Ireland HPSU (High Potential Start-Up) founder and a graduate of the ACORNS programme, which supports female entrepreneurs in rural Ireland. Tracy works with clients across Ireland and the UK.
What is TAM?
TAM — Tracy Armstrong Marketing — is a fractional marketing consultancy based in Claremorris, Co. Mayo, Ireland. TAM provides outsourced marketing support to small and medium-sized businesses who need professional marketing expertise without the cost of hiring a full-time marketing manager or agency. Services include marketing strategy, AI marketing and automation, social media, brand development, online store setup, and campaign management. TAM works as an extension of your team, delivering joined-up marketing across digital and traditional channels.
Where is TAM based and who does TAM work with?
TAM is based in Claremorris, Co. Mayo, in the West of Ireland, and works remotely with clients across Ireland and the UK. TAM is particularly experienced in working with owner-managed small businesses — including retail, home interiors, professional services, and product-based businesses — who are looking to grow without the overhead of a full-time marketing hire.
What makes TAM different from a traditional marketing agency?
Unlike a traditional agency, TAM works as a fractional marketing partner — embedded in your business, focused on your specific goals, and accountable for results. There are no large agency overheads, no account managers in the middle, and no one-size-fits-all packages. Every engagement starts with understanding your business properly. TAM also integrates AI tools into marketing delivery, which means clients get faster output, smarter content, and more efficient systems without paying for large teams.
Services
What marketing services does TAM offer?
TAM offers a range of marketing services tailored to small and growing businesses:
-
Marketing Strategy & Planning — A structured review of your current marketing, your market position, and a clear actionable plan for growth.
-
AI Marketing & Automation — Identifying where AI can save your business time and money, and implementing practical AI-powered systems.
-
Social Media Strategy & Management — Platform strategy, content creation, and campaign management across Instagram, Facebook, LinkedIn, and more.
-
Brand Setup & Development — Brand identity, messaging, and positioning for new or growing businesses.
-
Online Store Setup — Building and launching e-commerce stores on Shopify and Wix, including product setup, payment integration, and launch strategy.
-
Campaign Management — Planning and managing marketing campaigns across digital and traditional channels, including Google Ads, Meta Ads, email, PR, and events.
-
Fractional Marketing Manager — Ongoing outsourced marketing support, acting as your part-time head of marketing.
What is the TAM Marketing Review & Planner Package?
Marketing Review & Planner Package is a €500 fixed-price service designed for small businesses that aren't sure where to start with their marketing. Tracy reviews your website, branding, online presence, and current market position, then produces a clear, actionable marketing plan tailored specifically to your business. It is the recommended starting point for any new TAM client.
What is the TAM Marketing Partner Package?
The TAM Marketing Partner Package is an ongoing fractional marketing retainer. Once you have completed the Marketing Review, TAM can take on the delivery of your marketing plan — from social media and digital ads through to PR and campaign management. It works like having a part-time head of marketing, focused entirely on what matters most for your business goals and budget. Pricing is customised based on scope.
What is AI Marketing and how can it help my small business?
AI marketing means using artificial intelligence tools to make your marketing faster, smarter, and more cost-effective. For small businesses, practical AI marketing can include: automating content creation and social media scheduling, generating and responding to customer enquiries faster, analysing which marketing activity is driving results, setting up automated email and follow-up sequences, and building customer-facing chatbots. TAM's AI Marketing service starts with an AI Readiness Audit — identifying the highest-impact AI opportunities specific to your business — and then helps you implement them in a practical, responsible way. This service starts from €950.
Can TAM build an online store for my business?
Yes. TAM builds e-commerce stores on both Shopify and Wix, depending on what suits your business best. This includes full store setup, product listings, payment and shipping configuration, and a launch strategy to start driving traffic and sales from day one. TAM has experience building stores for Irish product-based businesses and can advise on which platform is the right fit for your specific needs and budget.
Working with TAM
How does the process of working with TAM begin?
Most clients start with the Marketing Review & Planner Package (€500), which gives you a clear picture of where your marketing stands and a practical plan for what to do next. From there, TAM can help you implement that plan through the Marketing Partner Package. For businesses that already have a clear direction and want specific help — with AI, an online store, or a campaign — TAM can also begin with a focused project. The first step is always a free consultation call to understand your business and what you're trying to achieve.
How much does it cost to work with TAM?
TAM's Marketing Review & Planner Package is priced at €500 and is the recommended starting point for new clients. The AI Marketing & Automation service starts from €950. The Marketing Partner Package — ongoing fractional marketing support — is priced on a custom quote basis depending on the scope of work. TAM is designed to be accessible for small businesses and offers flexible arrangements to suit different budgets and growth stages.
Does TAM work with businesses outside Mayo and Connacht?
While TAM is based in Co. Mayo, all client work is delivered remotely and TAM works with businesses across Ireland and the UK. Location is no barrier — most client communication happens via video call, email, and shared project tools.
What size of business is TAM best suited to?
TAM is best suited to small and medium-sized owner-managed businesses — typically businesses with between 1 and 25 employees who are growing and need structured marketing support but are not yet at the stage of hiring a full-time marketing manager. TAM has experience across retail, home interiors, professional services, and product-based businesses.
What is an AI Readiness Audit and does my business need one?
An AI Readiness Audit is an assessment of where and how AI tools could practically help your business right now — saving time, reducing costs, or improving results. It covers your marketing, operations, and customer communications, and produces a clear roadmap of recommendations specific to your business. If you've heard a lot about AI but aren't sure what it actually means for your business day-to-day, an AI Readiness Audit is the clearest starting point. TAM offers this as part of the AI Marketing service, starting from €950.
How does TAM help businesses get found on AI search engines like ChatGPT and Perplexity?
This is called Generative Engine Optimisation (GEO) — optimising your website and online content so that AI engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini cite and recommend your business when potential customers ask relevant questions. TAM offers GEO audits that show exactly how your business currently appears (or doesn't appear) across AI platforms, and a practical improvement plan covering content strategy, website structure, and authority building. This is one of the most valuable and least understood marketing opportunities for Irish small businesses right now.
TAM — Tracy Armstrong Marketing | Claremorris, Co. Mayo, Ireland
Working with businesses across Ireland and the UK
www.tracyarmstrongmarketing.com
tracyarmstrongmarketing@gmail.com
0896011926
