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Hiddenbed Ireland is an Irish home interiors business specialising in space-saving wall beds, desk beds and Murphy beds for residential customers and trade partners. TAM worked with Hiddenbed as their fractional marketing manger throughout 2025 helping the business move from ad-hoc marketing activity to a structured strategy designed to generate consistent enquiries and support long-term growth.
MARKETING SERVICES DELIVERED
Marketing Strategy | Social Media Marketing | Email Marketing | Google Ads | Meta Ads | PR & Media | Events & Trade Shows | Content Creation
The Challenge
Hiddenbed had a great product and strong demand, but their marketing lacked structure.
Like many small businesses, they were:
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Doing “bits of marketing” across social, events, email and ads
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Unsure what was actually working
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Working within tight budgets
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Without the time or resources to hire a full-time marketing manager.
They needed a clear marketing strategy and consistent execution.
The TAM Approach
TAM uses AI-powered tools to streamline marketing operations.
This allows us to deliver a joined-up marketing approach across both traditional and digital channels, without the cost of a full in-house marketing team.
We identify the marketing activities that are relevant to each business and then bring it all together into one coordinated system.
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Many small businesses know that AI can help their business, but they are unsure how to apply it in a practical way. TAM helps turn that potential into practical marketing systems that support growth.
The Results - based on year end 2025
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B2C sales up approximately 80% year-on-year
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Record month for enquiries and sales.
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Website traffic up 94% year-on-year
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National brand exposure, including coverage on RTÉ News
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A clear, repeatable marketing system the business can build on year after year.
Client Testimonial
“As the owner of Hiddenbed Ireland, we often struggled to market our business in a cost-effective way. We knew we needed a professional to help us create a strategic plan and support us in carrying it out.
Working with TAM has completely transformed our marketing approach. For the first time, we now have a clear marketing plan in place that truly works for our business. Tracy unified all of our marketing channels — events, social media, digital ads, email and PR — into a joined-up strategy tailored to a small business like ours.
The results speak for themselves: our B2C sales are up year-on-year, enquiries have grown significantly and our brand awareness has never been higher. I would highly recommend TAM to any small business looking to grow in a structured, organic and sustainable way.”
Michael Lynskey — Owner, Hiddenbed Ireland